The same strategies that dramatically improve usability also reduce page counts, which in turn can mean significant savings in printing, postage, and media space. Good notices are also a powerful customer touchpoint.
For a top global financial services firm, reconceived entire notice architecture from viewpoint of reader concerns
Created intuitive, navigable architecture with “first glance” clarity
Pushed information that is less helpful to users into a sidebar
Reduced page count by half; resulting savings paid for the project within a year
Notices earned unsolicited positive feedback from investors — a client first
