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Shareholder Notices

The same strategies that dramatically improve usability also reduce page counts, which in turn can mean significant savings in printing, postage, and media space. Good notices are also a powerful customer touchpoint.

  • For a top global financial services firm, reconceived entire notice architecture from viewpoint of reader concerns
  • Created intuitive, navigable architecture with “first glance” clarity
  • Pushed information that is less helpful to users into a sidebar
  • Reduced page count by half; resulting savings paid for the project within a year
  • Notices earned unsolicited positive feedback from investors — a client first