US EU/UK

Good documents are good business.

Clear, engaging
documents.

Content optimisation and creation
in a single process.

Simplified workflows,

fast time to market.

Don't just simplify your business documents. Carrotize them.

More Carrot's unique methods and capabilities transform legal, compliance and functional documents into hard-working business assets. Whether your goal is lowering costs, reducing policy violations, standing out in the marketplace or improving the customer experience, we can help in ways no one else can.

More carrot 2024

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Check Our services

01

Services

Document Optimization
Many legal, compliance and functional documents are not actually optimal for any users, internal or external. By gathering all stakeholders' concerns and requirements, then analyzing content through a communication lens, we're able to create new documents that work significantly better for all users.
Workplace Policies/Messaging
We created the first streamlined Code of Ethics in the financial services industry. Since then, we’ve developed unique expertise in transforming compliance, privacy, infosec, and HR policies into clear, no-excuses documents.
Complex Communications Problem-Solving
Need to crunch 10 disclosure libraries down into one? We've done that. Deliver negative messages in ways that get positive response? No problem. Salvage a failing simplification project? Yes, many times, with a successful outcome each time. Bring us your worst, we'll show you our best.

Case Studies

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Case study

Consultative Sales Aid

Getting from content to communication can often seem impossible. Using a variety of analytical approaches, we approach difficult challenges by le...

Case study

Political Contributions Policy

Carrotizing workplace policies can do more than improve usability. In most cases, it also reveals opportunities to streamline requirements and fi...

Case study

Fact Sheets

In design as well as production, fact sheets and other sales support tools present complex problems that require simple solutions. Our expertise ...

Case study

Shareholder Notices

The same strategies that dramatically improve usability also reduce page counts, which in turn can mean significant savings in printing, postage,...

Case study

New Account Application

The transition from prospect to customer is one of the most important and least-understood parts of the entire customer cycle. Highly usable form...

Case study

Golden Source Prospectus

Emerging as a new standard for the industry in the EU and UK, More Carrot’s golden source prospectus combines efficiency, cost savings, strong ...

About Us

Unique abilities, unique results

Using proprietary analytical and creative techniques developed over two decades of work with top global firms, More Carrot completely re-engineers content to work better across all media and all audiences.

Optimization pioneers with strong credentials

More Carrot combines professional skills in information design, writing, marketing, and usability with extensive knowledge of financial services and other industries. We have more than 20 years of experience in simplifying complex communications in both the US and Europe.

Ready to work as an extension of your team

As a third-party consultant, we bring an independent perspective and a different mix of skills. Yet we also work flexibly as an extension of your team, creating and maintaining quality documents for you so that you can focus on your core business.

The Team

Josiah Fisk

Founder

  • Founder and Creative Director of More Carrot and head of US operations.
  • 35 years of experience in communications, including plain language, information design, marketing, consumer education, branding, advertising, and technical writing.
  • Former board member, Center for Plain Language (Washington, DC) and frequent conference speaker.
  • BA with honors, Harvard University.

Bernard Lambeau

Managing Partner - EU/UK

  • Founder of More Carrot (Europe) Sàrl and head of European operations.
  • Initiator of plain communications in the European investment industry in the 2000s.
  • BA in business management, Université Catholique de Louvain.

Jennifer Brown

Senior Associate

  • EVP, Corporate Affairs, Fidelity Investments.
  • 30 years of experience with financial services and nonprofits.
  • Joined firm 2015.
  • BA, Middlebury College; MA Middlebury Bread Loaf School of English.

Cori Stevens

Director of Design and Operations

  • 15 years of experience in communications and information design.
  • Joined firm 2011.
  • BA, Connecticut College.

David Silvester, MCSI

Senior Associate — UK

  • Expertise in investment fund product management, governance and regulatory frameworks.
  • Familiar with UK, Ireland and Luxembourg domiciles and the global distribution of UCITS products.

Alexa Jenkins-Guardia

Junior Associate

  • Marketing and consumer behavior experience in Latin American and European markets.
  • MSc. Marketing, University of Manchester.
  • Costa Rica Institute of Technology.

Marta Jiménez

Junior Associate

  • 2 years of experience in marketing and communication.
  • Journalism and law, Rey Juan Carlos University, Móstoles, Spain.

Memberships