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Fund Compliance and Marketing Documentation Optimisation

Combining information design and plain language with in-depth compliance knowledge, More Carrot re-engineers disclosure documents to transform them into dramatically shorter, highly usable, lower cost and in-brand tools.

  • More Carrot is the inventor of the “golden source prospectus”: a fully compliant document with exportable, marketing-grade language. It eliminates the costs and risks of having separate language for compliance and marketing and ensures the maximum benefit from content management systems.
  • Prospectuses, KIIDS/KIDS, fact sheets, shareholder notices, application forms, and other client-facing material can be optimised as a group or individually.

How does this work? Happy to explain. Contact us at +352 661 797 533 or


"We were extremely pleased to be the first company to issue prospectuses that can truly be called ‘simplified’. This was a win not only for investors but offers us a lot of benefits internally as well." (2015)

Mark Phillips
CEO, Aviva Investors Luxembourg

"The result of the prospectus transformation project is quite amazing — not only have we reduced the page count from 370 to 77, we also reduced risk and complexity. It’s readable. It’s organised. It has gone from a technical document to one that truly reflects our company's core values." (2017)

Klaus Ebert
Independent Director, former Managing Director, Danske Invest Management Company

"After its revamp, the prospectus became more than just a compliance document. It became a tool that helps us manage content across documents and ensure consistency of language." (2017)

Isabelle Kintz
Head of Compliance and Internal Control, La Française Group

"Prospectus complexity has significantly increased in recent years, due not only to new regulations but to more requirements from various stakeholders. More Carrot has been the first to look at prospectus complexity in a holistic way. I believe their approach is the way of the future." (2020)

Jan Stig Rasmussen
UCITS Independent Director and Chairperson

“In the focus on legal sufficiency and regulator approval, the usefulness of the prospectus internally is often overlooked. The More Carrot model lets these documents become an efficient reference tool for operations and governance bodies such as the IFM and the board." (2020)

Graham Goodhew
Independant Director, former Conducting Officer at JPMorgan