Reversing Complexity. Boosting Usability. Delivering Value.
Don’t just simplify your business documents. Carrotize them.
More Carrot unique methods and capabilities transform legal, compliance and functional documents into dramatically better tools — shorter, more usable, better-looking, and less risky.
More ⌄Services
Document Optimization
Many legal, compliance and functional documents are not actually optimal for any users, internal or external. By gathering all stakeholders’ concerns and requirements, then analyzing content through a communication lens, we’re able to create new documents that work significantly better for all users.
→Workplace Policies/Messaging
We created the first streamlined Code of Ethics in the financial services industry. Since then, we’ve developed unique expertise in transforming compliance, privacy, infosec, and HR policies into clear, no-excuses documents.
→Fund Compliance and Marketing Documentation Optimization
Combining information design and plain language with in-depth compliance knowledge, More Carrot re-engineers disclosure documents to transform them into dramatically shorter, highly usable, lower cost and in-brand tools.
→Case studies
See allTestimonials
“We were extremely pleased to be the first company to issue prospectuses that can truly be called ‘simplified’. This was a win not only for investors but offers us a lot of benefits internally as well.”
“The result of the prospectus transformation project is quite amazing — not only have we reduced the page count from 370 to 77, we also reduced risk and complexity. It’s readable. It’s organised. It has gone from a technical document to one that truly reflects our company’s core values.”
“After its revamp, the prospectus became more than just a compliance document. It became a tool that helps us manage content across documents and ensure consistency of language.”
“Prospectus complexity has significantly increased in recent years, due not only to new regulations but to more requirements from various stakeholders. More Carrot has been the first to look at prospectus complexity in a holistic way.”
“In the focus on legal sufficiency and regulator approval, the usefulness of the prospectus internally is often overlooked. The More Carrot model lets these documents become an efficient reference tool for operations and governance bodies such as the IFM and the board.”
About us
Unique Abilities, Unique Results
Using proprietary techniques developed over two decades of work with top global firms, More Carrot completely re-engineers content based on a complete analysis of functions, constraints and preferences.
More ⌄Simplification pioneers with strong credentials
More Carrot combines professional skills in information design, writing, marketing, and usability with extensive knowledge of financial services and other industries. We have more than 20 years of experience in simplifying complex communications both in the US and Europe.
More ⌄Ready to work as an extension of your team
As a third-party consultant, we bring an independent perspective and a different mix of skills. Yet we also work flexibly as an extension of your team, creating and maintaining quality documents for you so that you can focus on your core business.
More ⌄The Team
Josiah Fisk
- Creative Director of More Carrot and head of US operations.
- 35 years of experience in communications, including plain language, information design, marketing, consumer education, branding, advertising and technical writing.
- Former board member, Center for Plain Language (Washington, DC) and frequent conference speaker.
- BA with honors, Harvard University.
Bernard Lambeau
- Head of European operations since leading its launch in 2012.
- 20 years of experience in the fund industry. Active working group member at the Luxembourg Fund Association (ALFI).
- BA in Business Management, Université Catholique de Louvain.
Jennifer Brown
- EVP, Corporate Affairs, Fidelity Investments.
- 30 years of experience with financial services and nonprofits.
- Joined firm 2015.
- BA, Middlebury College; MA Middlebury Bread Loaf School of English.
David Silvester, MCSI
- Expertise in investment fund product management, governance and regulatory frameworks.
- Familiar with UK, Ireland and Luxembourg domiciles and the global distribution of UCITS products.
Alexa Jenkins-Guardia
- Marketing and consumer behaviour experience in Latin American and European markets.
- MSc. Marketing, University of Manchester.
- Costa Rica Institute of Technology.
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