Bad documents have all kinds of costs. Some are significant. Most are hidden.
Confusing forms, overstuffed welcome kits, tangled web sites, hard-to-read customer letters — all of these erode your brand, make a mockery of your marketing, and invite customers to turn elsewhere. That’s only the beginning.
Bad forms lower customer response (including new customer sign-ups) and increase processing costs. Bad welcome kits can permanently cripple customer trust. Bad letters drive up inbound calls. On and on it goes, through account statements, customer agreements, disclosures, manuals, and every other working communication.
How much is this costing you? We can’t say. But we do know how to fix dysfunctional documents in cost-effective ways that produce lasting, documentable results.