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Complex Communications Problem-Solving
Persuading Difficult Audiences
Speaking to audiences that are skeptical, unengaged, or misinformed requires different strategies and techniques. The same is true with audiences that want to understand but feel helpless. We offer proven solutions for these situations and many others.
Explaining Non-Intuitive Concepts
Many legal, financial, and medical concepts are very difficult for non-experts to grasp. In cases like this, merely simplifying the language is not enough. Creating explanations that work involves building communications that connect to familiar concepts.
Creating New Paradigms
In almost all our areas of work, we’ve been the first to create a simplified model and set best practices. For example, we’ve created completely new approaches to:
- Mutual fund prospectuses (US, EU, UK)
- Account agreements
- Variable annuity contracts/SOUs
- Mortgage offers
- Proxy forms
- Workplace policies
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Document Optimization
Many legal, compliance and functional documents are not actually optimal for any users, internal or external. By gathering all stakeholders' concerns and requirements, then analyzing content through a communication lens, we're able to create new documents that work significantly better for all users.
Workplace Policies/Messaging
We created the first streamlined Code of Ethics in the financial services industry. Since then, we’ve developed unique expertise in transforming compliance, privacy, infosec, and HR policies into clear, no-excuses documents.
