Complex Communications Problem-Solving

Persuading Difficult Audiences

Speaking to audiences that are skeptical, unengaged, or misinformed requires different strategies and techniques. The same is true with audiences that want to understand but feel helpless. We offer proven solutions for these situations and many others.

Explaining Non-Intuitive Concepts

Many legal, financial, and medical concepts are not intuitive to non-experts. In cases like this, merely simplifying the language is not enough. Creating explanations that work involves building communications that connect to familiar concepts.

Turning Chaos into Order

We have successfully:

• Organized all of a global company’s communications — internal and external — into a simple, integrated, branded structure
• Created forms templates that work across 8 separate business lines, involving 4 different processing workflows
• Combined disclosure language from 10 sources into a modular library one-quarter as long

Developing New Paradigms

In almost all our work, there are no existing simplified models or best practices to work from. We’ve created completely new approaches to:

• Mutual fund prospectuses
• Account agreements
• Variable annuity contracts/SOUs
• Mortgage offers
• Proxy forms
• Workplace policies