Complex Communications Problem-Solving
Persuading Difficult Audiences
Speaking to audiences that are skeptical, unengaged, or misinformed requires different strategies and techniques. The same is true with audiences that want to understand but feel helpless. We offer proven solutions for these situations and many others.
Explaining Non-Intuitive Concepts
Many legal, financial, and medical concepts are not intuitive to non-experts. In cases like this, merely simplifying the language is not enough. Creating explanations that work involves building communications that connect to familiar concepts.
Turning Chaos into Order
More Carrot has successfully:
- Organized all of a global company’s communications — internal and external — into a simple, integrated, branded structure
- Created forms templates that work across 8 separate business lines, involving 4 different processing workflows
- Combined disclosure language from 10 sources into a modular library one-quarter as long
Developing New Paradigms
In almost all our work, there are no existing simplified models or best practices to work from. More Carrot has created completely new approaches to:
- Mutual fund prospectuses
- Account agreements
- Variable annuity contracts/SOUs
- Mortgage offers
- Proxy forms
- Workplace policies
47,000Data fields distilled into a single carrotized process map
0Firms with comparable capabilities a Fortune 50 client found in a global search