We believe in motivation — the power of the carrot.

It’s what makes people go farther, push harder, get more done. You can see this power in every human achievement. And in every human.

What if more interactions between businesses and customers were designed with this power in mind? Between governments and citizens? Medical providers and patients? Employers and employees?

What if we treated these questions not just as airy abstractions but as a blueprint for hard-core, hands-on solutions to any number of chronic, costly, poorly understood problems? In other words, a way to help our clients save money, boost revenues, change their cultures, improve their reputations, and stay out of trouble.

Is that realistic?  We say yes. We’ve seen others do it. We’ve done it ourselves.

The thing about the carrot is that it’s about focusing on possibilities, not limitations. It’s about collaboration, not competition. Asking, not demanding. Clarifying, not obscuring. Empowering, not intimidating. And instead of seeing problems as problems, it’s about asking whether any of them might be opportunities in disguise.

Ultimately, the carrot must be judged by the results it gets. It can’t turn every problem into an opportunity. That’s not the goal. What it can do is to help make sure that opportunities aren’t lost simply because no one ever thought to look for them.  How much difference that can make we are only beginning to find out.